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Eliciting Emotions as Cultural Mediation: Advertising and the Non-rational Space between Culture and the Economy
(2020)
The present study explores the connections between emotions, culture and economy within the framework of advertising practices. In this way, grounded on the discourses of London-based advertising practitioners, this research ...
Digital advertising as a stimulant of basic emotional response in the audienceLa publicidad digital como estimulante de respuesta emocionales básicas en la audiencia
(Universidad Internacional del Ecuador, extensión Guayaquil, 2023)
Analysis of advertising in the multimedia environment of children and adolescents in Peru
(RoutledgeGB, 2018)
I examined advertising of healthy and unhealthy food and beverage
products across television, Facebook, outdoors, and bodegas. I used
content analysis to describe the types of advertised food products,
the persuasive ...
Chicha music as an advertising resource to arouse emotions in the consumer
(Springer Science and Business Media Deutschland GmbH, 2022-01-01)
This study aims to analyze the emotions aroused by tropical Andean music—popularly known as chicha—present in the advertising of a well-known beverage brand in university students. The power music exerts in advertising is ...
Evaluation of Emotional Responses to Television Advertising through Neuromarketing
Since the last century, we have witnessed a steady evolution of advertising techniques in an effort to adapt to the new social context in the market. As a strategic resource, Neuroscience brings a new perspective by allowing ...
The use of fear versus hope in health advertisements: the moderating role of individual characteristics on subsequent health decisions in Chile
(MDPI, 2020)
No studies have addressed the way the effectiveness of fear and hope advertisements differs across differently characterized individuals. The present study aims to find out in which situations related to different individual ...
The influence of emotional contagion on products evaluation
(2011-02-28)
Emotional Contagion is the mechanism that includes mimicking and the automatic synchronization of facial expressions, vocalizations, postures, and movements with another person and, consequently, convergence of emotions ...
What do environmental advertisers Say and how does the public understand them? Contributions to education for sustainability
(2021-12-01)
Different strategies focused on mitigating, remedying, or preventing the intensification of environmental issues have been adopted by several institutions, organizations, governments, media, among others. One of these ...
THE ELDERLY IN TWO ADVERTISING: A DISCURSIVE ANALYSIS
(Univ Estadual Oeste Parana-unioeste, 2015-01-01)
The advertisements are a discursive genre that are meant to promote a brand, product or service attracting investors and / or customers. Its constitution strategies are varied: ranging from humor to the controversy. This ...