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The flow of emotions in co-creation
(2021)
Co-creation is a broadly used practise among service designers, as a workshop is an
effective way to build new solutions or improvements together. The focus of this article is on the emotions arising before and during the ...
Lessons learned about co-creation: developing a complex intervention in rural Peru
(Taylor and Francis, 2020)
Background: Co-creation is the process of involving stakeholders in the development of interventions. Although co-creation is becoming more widespread, reports of the process and lessons learned are scarce. Objective: To ...
The effect of -co-creation with consumers- claims on purchase intention: the moderating role of product category performance information
(2020-03-10)
This paper tests whether consumer co-creation claims affect consumer responses, given context information related to the product category performance. The hypothesis is that when there is negative context information related ...
The effect of -co-creation with consumers- claims on purchase intention: the moderating role of product category performance information
(2020-03-10)
This paper tests whether consumer co-creation claims affect consumer responses, given context information related to the product category performance. The hypothesis is that when there is negative context information related ...
O processo de cocriação de políticas públicas: estudo de caso do Parque Orla Piratininga
(2021-05-14)
O conceito de cocriação no setor público se refere à adoção de estratégias de desenho de políticas públicas em rede ou envolvendo atores, como a população local e organizações civis, transformando papéis ...
Co-creation of value in smart ecosystems: past trends and future directions in tourism literature
Purpose: This study aims to present a general approach for understanding and analyzing the thematic evolution of the concept of co-creation in smart environments within the tourism context. Design/methodology/approach: ...
The user withim value co-creation in informational services: theoretical foundationsO usuário na co-criação de valor em serviços informacionais: fundamentos teóricos
(Universidade Federal do Rio Grande do Sul, Faculdade de Biblioteconomia e Comunicação, Programa de Pós-Graduação em Ciência da Informação (Porto Alegre/RS), 2023)
The co-creation of Russia’s image value by Brazilian students
(Universidade Federal de Minas GeraisBrasilPrograma de Pós-Graduação em AdministraçãoUFMG, 2021-07-04)
Brand image co-creation and individual identity extension in online environments: a Facebook investigation
(2014-03-14)
In this thesis I investigate the extent to which companies can build a more communal environment out of their fan pages while also evaluating the corresponding brand value that may come from having such a communal environment. ...