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Campaigning for the Right to Legal and Safe Abortion in Brazil
(IDS-Institute of Development Studies, 2008-07)
An image is worth a thousand policies: the discursive strategy of electoral campaigns of winning candidates in Latin America
(Universidad de Navarra, 2016-04)
This paper examines the most important features of three recent presidential campaigns in Latin America, aiming at knowing the dominant trend in their major pieces of advertising. A comparison is made among the spots of ...
Assessing the Effectiveness of Facebook Advertising Campaigns on Business Performance: A Case Study of a Liquidation Specialist
(2023-06)
This thesis examines the effectiveness of advertising campaigns on Facebook and their impact on the sales performance of a small business specialized in liquidations. The study utilizes the Meta Business Suite platform to ...
"A ras de suelo": candidate appearances and events in Mexico´s presidential campaign
(Centro de Investigación y Docencia Económicas, División de Estudios Políticos, 2016)
Congressional campaigning in Mexico
(Centro de Investigación y Docencia Económicas, División de Estudios Políticos, 2016)
Much Ado About Facebook? Evidence from 80 Congressional Campaigns in Chile
(ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, 2021)
How do political candidates combine social media campaign tools with on-the-ground political campaigns to pursue segmented electoral strategies? We argue that online campaigns can reproduce and reinforce segmented electoral ...
Eleições municipais e profissionalização das campanhas eleitorais (São Paulo, 2016)
(Universidade Federal de São CarlosUFSCarPrograma de Pós-Graduação em Ciência Política - PPGPolCâmpus São Carlos, 2020-04-02)
This thesis aims to discuss how the professionalization of election campaigns was incorporated and developed at the municipal level. The survey walked from the questions: Has the process of professionalization, described ...
Campaigning for the Right to Legal and Safe Abortion in Brazil
(IDS-Institute of Development Studies, 2008-07)
This article examines the experience of mobilizing for the right to safe, legal abortion in Brazil. It focuses on exploring the strategies pursued by the feminist and women’s movements to “win hearts and minds” both within ...
Social campaigns to encourage responsible fashion consumption
A fruitful line of research on responsible consumption has recently emerged due to a concern for and interest in environmental issues and the growing resource depletion, providing an opportunity for communications to ...