Buscar
Mostrando ítems 31-40 de 39358
What's next in key account management research? Building the bridge between the academic literature and the practitioners' priorities
(ELSEVIER SCIENCE INC, 2010)
This research contrasts the academic literature on key account management (KAM) with the topics in this subject that are most critical to practitioners Sixty four academic articles published in 17 journals, and ninety ...
Efficient markets vs. excess volatility [Financial markets]
(Yale University, Open Yale Courses, 2016)
Efficient markets vs. excess volatility [Financial markets]
(Yale University, Open Yale Courses, 2011)
The effect of digital marketing on customer relationship management in the education sector: Peruvian case
(Universidad ContinentalPE, 2021)
The objective of the research was to determine the impact of Digital Marketing on customer
relationship management (CRM) in an educational institution in central Peru. The study was
carried out from the quantitative ...
Marketing strategy and competitiveness: Evidence from Colombian SMEs
(Instituto Tecnológico de Costa Rica, 2023)
Assessing the needs of international markets against an emerging market company's capabilities: A tool for internationalization
(Wiley-Liss Inc., 2019-01-01)
Senior managers in emerging markets often strive to ensure that their companies develop sufficient capabilities to confront the needs they encounter in international markets. However, extant research and practice remain ...
Market basket analysis insights to support category management
(Emerald, 2018)
Purpose This paper aims to present an approach to detect interrelations among product categories, which are then used to produce a partition of a retailer's business into subsets of categories. The methodology also yields ...