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Customer knowledge management: Micro, small and medium - Sized enterprises in Bogotá - Colombia
The idea of Customer Knowledge Management (CKM) is quite new, especially linked to operations within an organization. In this context, it is required to recall 80’s worldwide concepts as Customer Relation Ship (CRM) or ...
Impact of image and satisfaction on marketing innovation
(Universidad Alberto Hurtado. Facultad de Economía y Negocios, 2016)
Factors influencing customer satisfaction with water service quality in Chile
(2021)
Consumers satisfaction with water and service quality are not always in line with monitored water and service quality compliance. Reducing the difference between perceptions and realities requires understanding how perceptions ...
Análise da satisfação dos clientes na livraria da UFSM
(Universidade Federal de Santa MariaBrasilUFSMCentro de Ciências Sociais e Humanas, 2011-10-24)
Although the Livraria da Universidade Federal de Santa Maria is not for profit, prides itself on customer satisfaction, aiming to provide the books that customers need, making budgets and orders for books and participating ...
Qualidade no atendimento ao cliente: uma estratégia competitiva
(Universidade Tecnológica Federal do ParanáPato BrancoBrasilDepartamento Acadêmico de AdministraçãoEspecialização em Gestão Pública: Modalidade Ensino à DistânciaUTFPR, 2014-05-16)
This work is inspired by the quality of customer service, through the analysis of quality in as key tool in attracting and maintaining customers and, as good treatment translates into competitive advantage to organizations. ...
Development of a robust customer satisfaction index for domestic air journeys
(Elsevier Ltd, 2020-01-01)
This research proposes a Robust Customer Satisfaction Index for air domestic journeys (RCSI), which could be less sensitive to outlier data than index scores based on the American customer satisfaction index (ACSI) ...
Satisfacción de los clientes
(Universidad de Belgrano - Programas de las Materias - Facultad de Ciencias Económicas - Carrera de Licenciatura en Comercialización, Plan 2008)
OBJETIVOS:
Brindar al alumno las herramientas necesarias para que pueda comprender el proceso por el cual se generan y desarrollan los planes de fidelización de los clientes. Analizar cada uno de los aspectos que ...