Proceso de ASC - PROCESOS DE CAMBIOS SOCIALES Y EMPRESARIALES EN RELACION AL TURISMO EN EL CORREDOR DE AYACUCHO, MEDELLIN DESPUES DE LA CONSTRUCCION DEL TRANVIA

Abstract

This work is based on a formative research carried out by the SMART and SIMPRO incubators of the Eafit University and the RERDSA incubator of the University of Antioquia on the social changes that the implementation of the Ayacucho Tram has generated. This investigates the perceptions and social representations that have been built by both the community that has inhabitants and merchants and local and foreign visitors. Furthermore, it is analyzed that this Tram has implied processes of touristification of the area and is part of a horizon of meaning related to development that causes different territorialities to be built for the actors. The research methodology was qualitative using tools such as ethnography, interviews and participatory mapping. The main contributions of the study are in terms of the social implications that must be taken into account in urban planning projects, and how tourism can play a fundamental role in these projects.