Diseño del modelo de negocio para la comercialización de ropa de baño

Abstract

The consumption of swimwear has increased in the country and abroad because consumers want to have an increasing variety of clothing for their trips, vacations, walks and outings with relatives and friends. This work has been done to develop the business model and define the new strategy of the company Beira Beachwear, which is a boutique store that offers a personalized service for the sale of swimwear in Colombia and in some other countries. In the theoretical framework, different theories and definitions proposed by prominent authors in the formulation of business strategies and the corresponding tools such as Pestel analysis, Porter's five forces, the SWOT matrix, the value proposition canvas and the (canvas) of the business model. In the development, these tools were applied and integrated into Beira Beachwear to develop the strategy and business model that will strengthen the competitiveness of the business and allow the identification of opportunities that will lead to the growth and sustainability of the company.