Perfil del visitante eafitense foráneo nacional e internacional. Segmentación por motivaciones hacia el hospedaje en Medellín

Abstract

Knowing the motivations, needs and aspirations of each individual is essential so that decision-making is the result of reasonable and sufficient knowledge beyond mere intuition. For this reason, it is necessary to understand foreign students who come to Universidad EAFIT, both national and international, during their academic mobility, when searching for accommodation, identifying their profile and specific characteristics, investigating what motivates them when searching a place to stay, provide them with specific benefits that respond to their unmet needs, and creating proposals that aim at their integrity and find possible accommodation solutions that facilitate off-campus housing. To have a clear overview of the study situation, 57 surveys and six interviews were carried out –whose guides are found in the appendices section– as well as a complete documentary analysis that addresses the research problem, the related question and the objectives, providing a solid context and justifying the importance of the inquiry. Additionally, theoretical approaches and methodological strategies were integrated to obtain a more complete understanding of the motivations, needs and aspirations of the individuals who decide to travel and study at EAFIT.