Iniciativas para capturar sinergias en una empresa multinegocio

Abstract

This qualitative study aims to prioritize synergy initiatives for Interpesaje S.A. and Laboratorios de Metrologia Sigma S.A.S., two businesses that are part of a multi-business company in the industrial sector in Colombia. The senior management of the multi-business company hopes to capture synergies between its business through joint management, to ensure constant growth, greater participation in target markets, a long-term diversification strategy and greater benefits for its shareholders. To identify possible synergy initiatives, documentary review, interviews and focus groups were used as data collection techniques. To analyze the data, matrices in Excel were built to facilitate the process of classifying the identified synergy opportunities between business. Finally, the synergies proposed by managers from different areas of the different business were prioritized, which will facilitate the implementation of the initiatives to capture the expected synergies. This document will not only facilitate corporate decision-making related to capturing synergies, but even the postulation of future corporate strategies.