Análisis de prefactibilidad para un proyecto de innovación turística en el sector solidario en la ciudad de Pereira

Abstract

Tourism in Colombia has experienced a continuous growth, especially in nature tourism. In this sense, the present study is based on the solidarity model of shared weeks, where a cooperative is in charge of the infrastructure, and another entity, of the operational part. The objective of this project is to conduct a pre-feasibility study for a tourism innovation project in the solidarity sector, in order to satisfy the partners and contribute to the democratization of tourism. To achieve it, the following studies were developed: a sectoral and strategic study of the sector in which the project is located; a market study, that evidences the target market and marketing strategies; a technical-environmental study, which allowed to determine the capacities and impacts of the project, and a financial study and risk analysis, that allowed to identify the viability of the project in economic terms. As for the results, the market study revealed a potential demand of 47% of respondents who travel once a year, including within the offer a unique tourist experience and quality services; in the technical study, it was determined that the most viable location is the city of Pereira in the village Tinajas, department of Risaralda (Colombia), with a capacity to serve 50 tourists per day; in the administrative and legal study, the organic plant and the profiles of positions necessary for the project were identified, in addition to the regulations that cover cooperatives for its operation; finally, the economic and financial study revealed that the project of tourism innovation in the solidarity sector in Colombia shows a fixed investment and a positive cash flow from the second year of operation. In conclusion, the project is viable and feasible for its execution, considering the investment horizon.