Proceso de ASC - INVESTIGACION-CREACION PARA LA APROPIACION SOCIAL DEL CONOCIMIENTO EN SOSTENIBILIDAD PARA LOS ESTUDIANTES DE EAFIT

Abstract

For some years now, the EAFIT University Research Seedbeds have been trying to solve research questions related to the environmental impact that human activities have on the planet. In this case, the SMART Seedbed and INSIGHT carried out a research and creation project with which they asked about the gaps in the understanding of sustainability of university students, to create a strategy for social appropriation of knowledge that affects the understanding of sustainability in students. To achieve this, two group sessions were held with university students to understand their understanding of the concept of sustainability; Then the most important gaps were prioritized, to finally create a transmedia strategy for social appropriation of knowledge that was launched within the framework of the III Marketing and Sustainability Congress, at EAFIT University. The transmedia strategy included an installation at the congress which contained a video and several moments of reflection and physical and visual contact with the waste, a chapter of a podcast called “What is your seed”, several publications on social networks, the experience transmedia of the year 2021 and other things.