Análisis del mercado turístico en Medellín: una aproximación desde el análisis descriptivo

Abstract

The tourism market in Medellín has undergone significant changes in recent years. It is possible to observe a considerable increase in tourist demand, which in turn has been accompanied by a shift in supply, as the market seeks to respond to the new characteristics of the demand. This paper provides an overview of the tourism market, evaluating variations in supply and demand based on the descriptive analysis of available data on foreign arrivals, hotel occupancy, the Airbnb market, digital nomads, employment, rental prices, and other relevant factors to understand the change in behavior of this market. We find that there has been a shock in demand post-pandemic, which results in a shift in the demand curve due to changes in tourist preferences, partly due to the devaluation of the peso, which favors the arrival of foreign tourists. As for the supply, we find that there was an increase in registrations in the National Tourism Registry in the city, the number of available beds increased, and the income from Airbnb increased significantly.