Low-dimensional organic-inorganic hybrid Bi(III) halides, with organic N, O-heterocycles, are promising solid-state photoluminescent materials, but are underexplored. In this work, we present the synthesis and characterization of a novel bismuth (III) hybrid salt, namely (C8H12NO)4[Bi2Cl10] (referred as (1)). (1) was synthesized using a solvent-evaporation method and extensively characterized using various techniques. The crystal structure of (1) was determined to be zero-dimensional (0D). In this structure, the individual bioctahedral [Bi2Cl10]4− dimers, which share edges, are completely isolated from each other. These dimers are separated by large 4-methoxybenzylammonium cations (C8H12NO)+. The latter are crucial for the crystal structural stability by balancing [Bi2Cl10]4-dimer charges and maintaining overall integrity. Solid-state diffuse reflectance UV–Vis spectrum demonstrates that (1) is a semiconductor with a band gap of 3.32 eV. Its photoluminescence spectrum exhibits intense blue emission when exposed to UV light, with CIE chromaticity coordinates of (0.22, 0.21). Theoretical calculations suggest that the emission with multiple centers originates both from a charge transition between (C8H12NO)+ and Bi2Cl104− ions and from excited-state proton transfer (ESPT) processes related to fluorescence properties. These ESPT processes occur through C–H…π and C–H…O intermolecular hydrogen bonding between the organic cations. © 2023 Elsevier B.V.ICMAB; Fondo Nacional de Desarrollo Científico y Tecnológico, FONDECYT, (1201880, 1231194); Ministerio de Ciencia e Innovación, MICINN, (CEX2019-917S)