Automotive heat shields are usually composed of two metal sheets enclosing an insulating material with a paper-like texture that contains refractory ceramic particles. This article discusses the results achieved by recycling the scrap automotive insulation that is discarded in landfills, using the same concept as paper recycling. For comparison with the original product, tests of thickness, bulk density, weight loss on ignition, tensile strength, compressibility, and recovery were performed on recycled materials produced in a so-called "manual" process (involving little automation and performed in adapted facilities) without pressing, and pressed once, twice, and four times. Materials recycled in a so-called "industrial" process (in a paper recycling plant) without pressing, and pressed once were also tested. The recycled materials can be considered approved with respect to the main requirement, thermal insulation, since they dissipated the under-hood temperature by more than 300 A degrees C (like the original product). Like the heat insulation tests, the thermogravimetric analysis suggested that the recycled materials showed higher stability than the original product. Thermogravimetric, microscopy, and energy dispersive spectroscopy analyses indicated that the structural and compositional characteristics of the original product were preserved after recycling.