Influencers in quarantine: Adaptation of their contents and production formats

dc.contributorLeón Kanashiro, Laura Raquel
dc.contributorMateus, Julio-César
dc.creatorLeón Kanashiro, Laura Raquel
dc.creatorMateus, Julio-César
dc.date.accessioned2024-01-11T15:50:47Z
dc.date.accessioned2024-05-08T13:27:43Z
dc.date.available2024-01-11T15:50:47Z
dc.date.available2024-05-08T13:27:43Z
dc.date.created2024-01-11T15:50:47Z
dc.date.issued2021
dc.identifierLeon, L. & Mateus, J.-C. (2021). Influencers in quarantine: Adaptation of their contents and production formats. In Proceedings of the 16th Iberian Conference on Information Systems and Technologies, CISTI 2021, Chaves, Portugal, June 2021. https://doi.org/10.23919/CISTI52073.2021.9476585
dc.identifier2166-0727
dc.identifierhttps://hdl.handle.net/20.500.12724/19582
dc.identifierIberian Conference on Information Systems and Technologies, CISTI
dc.identifierhttps://doi.org/10.23919/CISTI52073.2021.9476585
dc.identifier2-s2.0-85115808449
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/9355883
dc.description.abstractThis paper describes the changes in the content and production formats of Peruvian influencers in the context of the COVID-19 pandemic. Based on semi-structured interviews it was found that the process of adaptation was fast and consistent with their personal brand and style, taking into account originality and authenticity. Likewise, they assumed their social role as experts in a specific field, approaching the needs of their followers, and renewing their bonds with them based on relevant information.
dc.languageeng
dc.publisherIEEE Computer Society
dc.publisherUS
dc.relationurn:issn: 2166-0727
dc.relationurn:isbn: 978-989546591-0
dc.rightsinfo:eu-repo/semantics/restrictedAccess
dc.sourceRepositorio Institucional - Ulima
dc.sourceUniversidad de Lima
dc.subjectPersonalidades de Internet
dc.subjectRedes sociales en línea
dc.subjectCOVID-19
dc.subjectInternet personalities
dc.subjectOnline social networks
dc.titleInfluencers in quarantine: Adaptation of their contents and production formats
dc.typeinfo:eu-repo/semantics/conferenceObject


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