In this paper we analyze the effect of the massive deformation of the ABJM model on the calculation of conductivity of the dual theory. We show that some of the difficulties presented by the dual geometry, in particular the construction of black holes therein, can be at least partially circumvented by adopting a membrane paradigm-like computation of the conductivity, which requires us to know just the effect of the deformation on the horizon of a black hole in AdS(4). The deformation at the horizon itself is found by first deforming the flat space near the horizon, and then using the corresponding solution near the horizon as initial conditions for the Einstein's equations. We find the same result, showing an increase in conductivity, using two types of membrane paradigm computations.Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)