In the recent years the fuel cells have received much attention. Among various technologies, the Proton Exchange Membrane Fuel Cell (PEMFC) is currently the most appropriate and is used in several vehicles prototype. A comparative technical, economical and ecological analysis between an Internal Combustion Engine fueled with Diesel driving an electricity Generator (ICE-G) and a PEMFC fed by hydrogen produced by ethanol steam reforming was performed. The technical analysis showed the advantages of the PEMFC in comparison to the ICE-G based in energetic and exergetic aspects. The economic analysis shows that fuel cells are not economic competitive when compared to internal combustion engine driving an electricity generator with the same generation capacity; it will only be economically feasible in a long term; due to the large investments required. The environmental analysis was based on concepts of CO2 equivalent, pollution indicator and ecological efficiency. Different to the ICE-G system, the Fuel Cell does not emit pollutants directly and the emission related to this technology is linked mainly with hydrogen production. The ecological efficiency of PEMFC was 96% considering the carbon dioxide cycle, for ICE-G system this parameter reach 51%. (C) 2013 Elsevier Ltd. All rights reserved.Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)