La presente investigación tiene como propósito presentar los resultados del estudio de pre factibilidad para la instalación de pantallas gigantes LED sobre el techo de las casetas de peaje de San Pedro Sula. Actualmente la empresa Inversiones y Bienes Raíces Turi S de R.L. de C.F. desconoce si es rentable la inversión en este proyecto y por ello se estableció como objetivo principal determinar la factibilidad de este servicio de publicidad a las diferentes empresas por medio de esta tecnología ubicándonos en los puntos estratégicos de gran circulación vehicular en esta ciudad.This project was carried out in the company KyungshinLear, which is dedicated to the development and manufacture of automotive cars for brands that have contracts with them, these being Hyundai and Kia Motors. The harnesses that are made in this company are from different parts of the car, there being an extensive number of industrial processes that are run in different plants. At KyungshinLear the process starts from scratch, with only the necessary material being purchased from suppliers. As is known, each type of harness has different processes prior to its manufacture. For example, an account has different types of cable and these cables have different terminals and some even have clips.