Modelo de innovación para la gestión del turismo ecológico y cultural sostenible en el departamento La Guajira

dc.contributorMilanés Batista, Celene
dc.contributorRojas Cardenas Migdalia
dc.contributorMachado, María
dc.contributorPinto, Diana
dc.contributorROJAS CARDENAS, MIGDALIA
dc.creatorRodríguez Márquez, Ritssy Liney
dc.date2022-06-30T14:57:13Z
dc.date2022-06-30T14:57:13Z
dc.date2022
dc.date.accessioned2023-10-03T18:58:02Z
dc.date.available2023-10-03T18:58:02Z
dc.identifierhttps://hdl.handle.net/11323/9322
dc.identifierCorporación Universidad de la Costa
dc.identifierREDICUC - Repositorio CUC
dc.identifierhttps://repositorio.cuc.edu.co/
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/9166609
dc.descriptionEl departamento colombiano La Guajira, por su posición geográfica y recursos socio-naturales, tiene potencialidades para desarrollar el turismo ecológico y cultural. Esta investigación tuvo como objetivos analizar la actividad turística en La Guajira y proponer un modelo de innovación (MITEC) que favorezca el desarrollo sostenible y la adecuada gestión del turismo ecológico y cultural. La investigación es de tipo proyectiva, sustentada en el método holopráxico. En su desarrollo se emplearon técnicas descriptivas para realizar un diagnóstico del turismo en La Guajira. Se diseñaron encuestas Likert para recolectar datos primarios durante el periodo agosto noviembre de 2021. Los datos secundarios se obtuvieron mediante extracción documental de artículos de investigación y documentos institucionales. Se encuestaron 74 proveedores de servicios al turismo, 22 residentes de la zona de influencia de los atractivos ecológicos y culturales, 24 turistas, ocho tomadores de decisiones y doce expertos en innovación turística. Los resultados se procesaron usando estadística descriptiva y análisis de contenido, midiendo los elementos de innovación y desarrollo sostenible del turismo ecológico-cultural. Finalmente, se propone un modelo de innovación sinérgico, compuesto por seis categorías y veintitrés variables validadas mediante panel Delphi. MITEC fue desarrollado en cuatro fases y 16 etapas, y contiene lineamientos estratégicos para promover la participación de los actores del turismo en la gestión de la innovación del destino y la promoción de los elementos culturales y valores ecológicos de la región. MITEC contribuye en el logro de los objetivos de desarrollo sostenible de la Agenda 2030 para el departamento de La Guajira.
dc.descriptionDue to its geographical position and socio-natural resources, the Colombian department of La Guajira has strong potential to develop ecological and cultural tourism. The aim of this research was to analyze the tourist activity in La Guajira and to design an innovation model (MITEC) for sustainable development and management of ecological and cultural tourism. The research is projective, based on the holopractic method. Descriptive techniques were used to make a diagnosis of tourism in La Guajira. Likert surveys were designed to collect primary data during August-November 2021 period. Secondary data was obtained through a documentary review of research articles and institutional documents. In this research 74 tourism service providers, 22 residents of the area of influence of the ecological and cultural attractions, 24 tourists, eight decision-makers, and twelve experts in tourism innovation were surveyeds. Results were processed using descriptive statistics and content analysis. Elements of innovation and sustainable development of ecological-cultural tourism were measured. Finally, a synergistic innovation model was proposed. MITEC is made up of six categories and twenty-three variables validated using a Delphi panel. MITEC was developed in four phases, 16 stages. The model contains strategic guidelines to promote public participation of tourism and stakeholders in the management of destination innovation. MITEC let to promote cultural elements and ecological values of the region. This model also contributes to the achievement of the sustainable development goals for the 2030 Agenda for the department of La Guajira.
dc.descriptionLista de tablas y figuras 11 Introducción 16 Objetivos de la investigación 24 Objetivo general 24 Objetivos específicos 24 Capítulo I. Marco Teórico y Estado del Arte de la Innovación en el Contexto del Turismo Ecológico y Cultural 26 Innovación 27 Tipos de Innovación 28 Factores de innovación 31 Turismo 36 Tipos de turismo 37 Atractivos y productos turísticos 43 Sostenibilidad turística en el modelo colombiano 43 Actividad turística y los ODS 45 Estado del arte de la innovación dentro de la actividad turística sostenible 46 Capítulo II: Materiales y Métodos de Investigación 50 Marco metodológico 51 Estructura metodológica de la investigación 51 Instrumentos de recolección de datos 56 Análisis DOFA 56 Encuesta tipo Likert sostenibilidad de los atractivos ecológicos y culturales 56 Encuesta tipo Likert innovación en la ATEC 58 Revisión sistemática 59 Cuestionario de Panel Delphi 61 Definición de la población 62 Muestra poblacional para gerentes de agencias de viajes 65 Muestra poblacional para turistas, funcionarios gubernamentales y comunidad local 67 Análisis de los resultados 68 Área de estudio 68 Capítulo III. Resultados y Discusión con Respecto a los Objetivos Específicos 71 Situación del turismo ecológico y cultural en La Guajira 72 Estado de la sostenibilidad de los principales atractivos en la ATEC de La Guajira 74 Factores y tipos de innovación en la actividad turística 84 Sistema de categorías y variables efectivas para la gestión sostenible del turismo ecológico y cultural del departamento de La Guajira 92 Capítulo IV. Modelo de Innovación para la Gestión de un Turismo Ecológico Cultural en el Departamento de La Guajira 98 Categorías, variables y resultados de Panel Delphi para el diseño del MITEC 99 Propuesta del MITEC para La Guajira 103 Ventajas y desventajas del modelo de innovación para la gestión turística sostenible diseñado para el departamento La Guajira 117 Conclusiones 119 Recomendaciones 122 Referencias 124 Anexos 148
dc.descriptionMagíster en Investigación en Desarrollo Sostenible MIDES
dc.descriptionMaestría
dc.format182 páginas
dc.formatapplication/pdf
dc.formatapplication/pdf
dc.languagespa
dc.publisherCorporación Universidad de la Costa
dc.publisherCivil y Ambiental
dc.publisherBarranquilla, Colombia
dc.publisherMaestría de Investigación en Desarrollo Sostenible MIDES
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dc.rightsAtribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)
dc.rightshttps://creativecommons.org/licenses/by-nc-sa/4.0/
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightshttp://purl.org/coar/access_right/c_abf2
dc.subjectActividad turística
dc.subjectValores ecológicos
dc.subjectDesarrollo local
dc.subjectGobernanza
dc.subjectServicios del turismo
dc.subjectColombia
dc.subjectTourism activity
dc.subjectEcological values
dc.subjectLocal development
dc.subjectGovernance
dc.subjectTourism services
dc.titleModelo de innovación para la gestión del turismo ecológico y cultural sostenible en el departamento La Guajira
dc.typeTrabajo de grado - Maestría
dc.typehttp://purl.org/coar/resource_type/c_bdcc
dc.typeText
dc.typeinfo:eu-repo/semantics/masterThesis
dc.typeinfo:eu-repo/semantics/publishedVersion
dc.typehttp://purl.org/redcol/resource_type/TM
dc.typeinfo:eu-repo/semantics/acceptedVersion
dc.typehttp://purl.org/coar/version/c_ab4af688f83e57aa
dc.coverageLa Guajira


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