Artigo
Direct trade in the specialty coffee market: contributions, limitations and new lines of research
Registro en:
GUIMARÃES, E. R. et al. Direct trade in the specialty coffee market: contributions, limitations and new lines of research. Internext, São Paulo, v. 15, n. 3, p. 56-71, Sept./Dec. 2020.
Autor
Guimarães, Elisa Reis
Santos, Antônio Carlos dos
Leme, Paulo Henrique Montagnana Vicente
Azevedo, Angélica da Silva
Institución
Resumen
Study aim: we aimed to outline the direct trade of specialty coffees’ global research
and adoption, highlighting its contributions, limitations and theoretical and
empirical gaps, providing insights for future studies.
Method: integrative systematic review of selected academic materials from the
Web of Knowledge, SciELO, Scopus, Science Direct and Scholar Google databases,
as well as technical materials from the Specialty Coffee Association and the Perfect
Daily Grind portals, which were analyzed using the qualitative and open grid
categorical content analysis technique.
Main results: we identified three categories of contributions associated with Direct
Trade - "Relationship and Coordination", "Origin and Sustainability" and "Quality
and Differentiation" and three categories of its limitations - "Conceptual and
Regulatory", "Execution and Monitoring" and "Potential of Transformation and
Accessibility". Despite its potential to contribute to the promotion of the
sustainability of this market, Direct Trade is not the only solution to the many and
complex challenges of the activity. Therefore, it should be adapted to local realities
and be carefully adopted, preferably in conjunction with other initiatives aimed at
opening different markets and reaching different consumer audiences.
Relevance/originality: this is the first systematic review of the subject, required by
the rapid growth of studies in the field, despite its currentness and only recent
expansion of the debate.
Theoretical/methodological contributions: we presented a new concept of Direct
Trade, subdivided the practice into two perspectives - relational and transactional –
and elaborated a framework for its realization.