info:eu-repo/semantics/article
DIGITAL POLITICS: DIGITAL MEDIA AS A PLATFORM IN THE MUNICIPAL ELECTION OF BLUMENAU (SC)
POLÍTICA DIGITAL: AS MÍDIAS DIGITAIS COMO PALANQUE NA ELEIÇÃO MUNICIPAL DE BLUMENAU (SC)
Registro en:
10.5902/2175497726014
Autor
Cardoso, Moisés
Prado Junior, Tarcis
Iacomini Junior, Franco
Schmitz, Thaíse
Institución
Resumen
The electoral campaigns in Brazil underwent an electoral reform, determined by the TSE with Law 13.165, which affected the planning and the communicational approach of the political parties. This article proposes to analyze the flow of content and the communicational interactions triggered in the digital social network Facebook, during the 2016 elections in the city of Blumenau / SC. For the accomplishment of the proposed objective, the theories of Caseiro and Barbosa (2011) were used; De Vries, Gensler and Leeflang (2012). The approaches were based on the qualitative data collection through the quantitative base, realized in the fan pages of the candidates and in the observation of the digital environment as well as of the strategies. The results pointed out that the change in the traditional political landscape has driven the candidates to develop new communication processes in digital platforms. As campanhas eleitorais no Brasil passaram por uma reforma eleitoral, determinado pelo TSE com a Lei 13.165, que afetaram o planejamento e a abordagem comunicacional dos partidos políticos. Este artigo propõe analisar o fluxo de conteúdo e as interações comunicacionais desencadeadas na rede social digital Facebook, durante as eleições de 2016 na cidade de Blumenau/SC. Para o cumprimento do objetivo proposto, utilizaram-se as teorias de Caseiro e Barbosa (2011); De Vries, Gensler e Leeflang (2012). As abordagens foram baseadas na coleta de dados de caráter qualitativo por meio da base quantitativa, realizada nas fan pages dos candidatos e na observação do ambiente digital bem como das estratégias. Os resultados apontaram que a mudança no cenário político tradicional impulsionou os candidatos a desenvolverem novos processos comunicacionais nas plataformas digitais.