This paper describes research about the characteristics of the strategies in mobile media of newspaper franchises linked to reference Brazilian newspapers. The focus is the movement of these franchises in autochthonous applications, with exclusive content from the convergence with digital media. The article presents the results of research that examined the movement of 25 Brazilian newspaper franchises of print media that perform content distribution strategies in web and mobile applications.  The analysis of the data allows to conclude that the franchise moves observed in your tablet apps are conservative. Most of them present only transposition of content from web newspapers and the flip version of their publications. Only four in the apps offer differentiated, multimedia, interactive and adapted content. In view of this, we consider that the autochthonous applications do not seem to be the option currently adopted by the journalistic vehicles studied here.Este texto relata pesquisa sobre as características das estratégias em mídias móveis de franquias jornalísticas vinculadas a jornais de referência brasileiros. O foco é a movimentação dessas franquias em aplicativos autóctones, com conteúdos exclusivos, a partir da convergência com meios digitais. O artigo expõe os resultados de pesquisa que averiguou as movimentações de 25 franquias jornalísticas brasileiras de meios impressos que realizam estratégias de distribuição de conteúdos na Web e em aplicativos móveis.