New real estate launch products and closed residential spaces, occurs with increasing frequency in Brazilian cities and are based on the assumption that there is a general increase in violence, as we address urban insecurity, which involves individual coping, and privatizing adept practices of exacerbated control mechanisms. We researched deployment and appropriation of residential spaces in middle cities of Sao Paulo (Brazil). We identify social representations of the others, blamed for insecurity growing, and analyzed from everyday life perspective. We hypothesized that new forms of production of urban space with a tendency to social and spatial fragmentation, generate new practices.Univ Estadual Paulista UNESP Brasil, Sao Paulo, BrazilUniv Estadual Paulista UNESP Brasil, Sao Paulo, Brazil