| dc.description | El proyecto plantea un modelo de negocio que le permita al departamento de Risaralda
desarrollar, estimular y fortalecer las capacidades turísticas en cada uno de sus municipios. La
inspiración para la idea de negocio proviene precisamente de la necesidad de desarrollar los
productos turísticos de las rutas del PCC (Paisaje Cultural Cafetero) ofrecidos en Risaralda, con
sus rasgos de intangibilidad, imposibilidad de ser almacenados, heterogeneidad, simultaneidad
de producción y consumo, etc, mediante el desarrollo de un Modelo de Negocio Pluriturísco (Un
modelo de negocio describe las bases sobre las que una empresa crea, proporciona y capta valor. Abstract:The project proposes a business model that allows the department of Risaralda develop,
encourage and strengthen tourism capacities in each of its municipalities. The inspiration for the
business idea comes precisely from the need to develop tourism products routes PCC (Coffee
Cultural Landscape) offered in Risaralda, with its features of intangibility, inability to be stored,
heterogeneity, simultaneity of production and consumption, etc., through the development of a
business model Pluriturísco (. a business model describes the basis on which a company creates,
provides and captures value business model analyzes four main areas: customers, supply,
infrastructure and economic viability) which allows interaction of all actors or agents of the
tourism chain, sectored, prioritized and promoted. | |
