E-commerce in China and Latin America. A Review and Future Research Agenda
Fecha
2023Registro en:
Pérez-Morón, J. M. (2021, November). E-commerce in China and Latin America. A Review and Future Research Agenda. In International Conference on Business and Technology (pp. 571-587). Cham: Springer International Publishing.
10.1007/978-3-031-08093-7_38
Universidad Tecnológica de Bolívar
Repositorio Universidad Tecnológica de Bolívar
Autor
Pérez-Morón, James Manuel
Resumen
This study reviews scientific publications in China’s e-commerce and influence on Latin America’s market. The study took China, Mexico, Colombia, Venezuela, Chile, Argentina and Uruguay as variables. This study also offers an overview of Chinese platforms with presence and use in Latin America’s business. This research uses a qualitative approach, using a paper review (2001–2020) within the Scopus and Web of Science databases. This study shows China’s e-commerce lessons for Latin American e-markets and Latin-American e-commerce challenges. The cross-cultural research in this field is immature. The authors help to close the gap in providing Latin American businesses with knowledge in e-commerce and how to put into practice the learned lessons from China e-commerce. © 2023, The Author(s), under exclusive license to Springer Nature Switzerland AG.