SIMALL: Emotional BDI Model for Customer Simulation in a Mall

dc.creatorValencia, Daniel S.
dc.creatorSerrano, Jairo E.
dc.creatorGonzalez, Enrique
dc.date.accessioned2023-07-19T21:16:40Z
dc.date.accessioned2023-09-06T15:51:56Z
dc.date.available2023-07-19T21:16:40Z
dc.date.available2023-09-06T15:51:56Z
dc.date.created2023-07-19T21:16:40Z
dc.date.issued2022-11-15
dc.identifierValencia, D.S., Serrano, J.E, González, E. SIMALL: Emotional BDI Model for Customer Simulation in a Mall (2022) Communications in Computer and Information Science, 1594 CCIS, pp. 3-18. DOI: 10.1007/978-3-031-19951-6_1
dc.identifierhttps://hdl.handle.net/20.500.12585/12179
dc.identifier10.1007/978-3-031-19951-6_1
dc.identifierUniversidad Tecnológica de Bolívar
dc.identifierRepositorio Universidad Tecnológica de Bolívar
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/8683389
dc.description.abstractModeling customer behavior and exploring the motivations that drive their actions within a shopping mall is the subject of study in multiple works, which has generated new theories in marketing and related areas. However, seen from a computational perspective, the modeling of this system is complex given its emergent behavioral nature. In this paper, we propose a decision support model through a simulation implemented with multi-agent systems emphasizing the emotional BDI model and fuzzy logic decision making. This simulator is used to recognize improvement opportunities for businesses operation within a shopping mall. © 2022, Springer Nature Switzerland AG.
dc.languageeng
dc.publisherCartagena de Indias
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 Internacional
dc.sourceCommunications in Computer and Information Science - Vol. 1594 (2022)
dc.titleSIMALL: Emotional BDI Model for Customer Simulation in a Mall


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