SIMALL: Emotional BDI Model for Customer Simulation in a Mall
Fecha
2022-11-15Registro en:
Valencia, D.S., Serrano, J.E, González, E. SIMALL: Emotional BDI Model for Customer Simulation in a Mall
(2022) Communications in Computer and Information Science, 1594 CCIS, pp. 3-18. DOI: 10.1007/978-3-031-19951-6_1
10.1007/978-3-031-19951-6_1
Universidad Tecnológica de Bolívar
Repositorio Universidad Tecnológica de Bolívar
Autor
Valencia, Daniel S.
Serrano, Jairo E.
Gonzalez, Enrique
Resumen
Modeling customer behavior and exploring the motivations that drive their actions within a shopping mall is the subject of study in multiple works, which has generated new theories in marketing and related areas. However, seen from a computational perspective, the modeling of this system is complex given its emergent behavioral nature. In this paper, we propose a decision support model through a simulation implemented with multi-agent systems emphasizing the emotional BDI model and fuzzy logic decision making. This simulator is used to recognize improvement opportunities for businesses operation within a shopping mall. © 2022, Springer Nature Switzerland AG.