Propuesta de Diseño de una mascota corporativa para la cadena de ferreterías Construrama de la empresa multinacional cementos de México (CEMEX) para el posicionamiento e identidad visual de la marca en Colombia.

Abstract

The axis of this research project lies in the creation of a corporate mascot that allows strengthening the business horizons of CEMEX and the Construrama hardware store chain, positioning them at a national level against the competition and improving the external communication that the brand/company has with its target audience. All of this is done with an innovative component that materializes its visual identity, considering that other companies in the sector do not possess these graphic elements that enhance their image and strengthen relationships between customers and the company.