| dc.contributor | Sánchez Abril, Samuel Armando | |
| dc.contributor | Hotel Casa de Adobe | |
| dc.creator | Martínez Céspedes, Juan Ricardo | |
| dc.date.accessioned | 2023-07-28T13:56:06Z | |
| dc.date.accessioned | 2023-09-06T13:56:36Z | |
| dc.date.available | 2023-07-28T13:56:06Z | |
| dc.date.available | 2023-09-06T13:56:36Z | |
| dc.date.created | 2023-07-28T13:56:06Z | |
| dc.date.issued | 2023-07-25 | |
| dc.identifier | http://hdl.handle.net/11634/51522 | |
| dc.identifier | reponame:Repositorio Institucional Universidad Santo Tomás | |
| dc.identifier | instname:Universidad Santo Tomás | |
| dc.identifier | repourl:https://repository.usta.edu.co | |
| dc.identifier.uri | https://repositorioslatinoamericanos.uchile.cl/handle/2250/8680187 | |
| dc.description.abstract | Next, the final report of the professional practice to obtain the professional title in International Business is given as a result. Having as a general objective to develop an improvement proposal to strengthen competitiveness and generate greater positioning in the Hotel SPA Casa de Adobe in the municipality of Sáchica, Boyacá.
In addition, the detailed report of the historical review of the hotel and the functions carried out in the development of the practice are disclosed; which, with the professional exercise, the knowledge and experiences acquired in the academy, added to what to do in the work environment, allowed an analysis of the current situation related to digital marketing, generating a concrete proposal towards the improvement of competitiveness.
The first part of the report presents the objectives, information on the hotel where the professional practice is carried out, analysis of the related factors; Subsequently, as a second section corresponds to an improvement proposal, it was concluded that through said proposal it contributes to the tourist development of the municipality through information technologies. | |
| dc.language | spa | |
| dc.publisher | Universidad Santo Tomás | |
| dc.publisher | Pregrado Negocios Internacionales | |
| dc.publisher | Facultad de Negocios Internacionales | |
| dc.relation | Herrera, D, y Bohórquez, A. (2020). Marketing Digital y su evolución en Colombia. Artículo de reflexión. | |
| dc.relation | https://repository.unilibre.edu.co/bitstream/handle/10901/11280/Marketing%20Digital%2 0y%20su%20Evoluci%C3%B3n%20en%20Colombia.pdf?sequence=2&isAllowed=y Holguín, M. (2019) Guía para la Elaboración de Trabajos Académicos Basado en la Norma APA 7ma Edición | |
| dc.relation | https://www.infobae.com/america/colombia/2021/12/16/ocupacion-hotelera-en-colombia-alcanzo-el-516/ | |
| dc.relation | Korstanje, M. E. (2020). El COVID-19 y el Turismo Rural: Una Perspectiva Antropológica. Dimensiones Turísticas. https://dimensionesturisticas.amiturismo.org/wp content/uploads/2020/09/2020-DTV4-NE_Nota-critica-179-196.pdf | |
| dc.relation | Ministerio de Comercio Industria y Turismo. (2020). Noticias de Turismo. En 2019, la ocupación hotelera, con 57,8 %, registró la cifra más alta en los últimos 15 años. https://www.mincit.gov.co/prensa/noticias/turismo/cifra-mas-alta-de-ocupacion-hotelera en-15-anos | |
| dc.relation | Organización para la Cooperación y el Desarrollo Económicos. (2020). Rural Policy Review Colombia. OECD Rural Policy Reviews. https://www.oecd.org/regional/rural development/Rural-Policy-Review-ColombiaPH.pdf | |
| dc.relation | Sánchez de Puerta (2018), P Fundamentos del Plan de Marketing en internet COMM025PO. Antequera ES. IC Editores. | |
| dc.relation | Sierra, C. (2020). Análisis de Situación de Salud con el Modelo de los Determinantes Sociales de Salud, Municipio de Sáchica Boyacá 2020. ESE Centro de Salud de Sáchica. https://www.boyaca.gov.co/SecSalud/images/Documentos/asis2020/asis_sachica_2 020.pdf | |
| dc.relation | Statista. (2021) Evolución anual del grado de ocupación en el sector hotelero a nivel mundial de 2011 a 2020, por región. https://es.statista.com/estadisticas/635630/tasa-de-ocupacion-de la-industria-hotelera-a-nivel-mundial-por-region/#statisticContainer | |
| dc.relation | Sánchez, D (2020) Análisis FODA O DAFO. Madrid ES. Bubok Publishing S.L. | |
| dc.rights | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | |
| dc.rights | Abierto (Texto Completo) | |
| dc.rights | info:eu-repo/semantics/openAccess | |
| dc.rights | http://purl.org/coar/access_right/c_abf2 | |
| dc.rights | Atribución-NoComercial-SinDerivadas 2.5 Colombia | |
| dc.title | Plan de mejora Hotel SPA casa de Adobe Sáchica. | |
