Plan de mejora Hotel SPA casa de Adobe Sáchica.

Abstract

Next, the final report of the professional practice to obtain the professional title in International Business is given as a result. Having as a general objective to develop an improvement proposal to strengthen competitiveness and generate greater positioning in the Hotel SPA Casa de Adobe in the municipality of Sáchica, Boyacá. In addition, the detailed report of the historical review of the hotel and the functions carried out in the development of the practice are disclosed; which, with the professional exercise, the knowledge and experiences acquired in the academy, added to what to do in the work environment, allowed an analysis of the current situation related to digital marketing, generating a concrete proposal towards the improvement of competitiveness. The first part of the report presents the objectives, information on the hotel where the professional practice is carried out, analysis of the related factors; Subsequently, as a second section corresponds to an improvement proposal, it was concluded that through said proposal it contributes to the tourist development of the municipality through information technologies.