Incentivación de la participación ciudadana en el programa Familias en acción por medio de la reposición de marca y la reinvención de actividades de integración

Abstract

Families in action is a Conditional Cash Transfer program that seeks the active participation of low-income families through Educational Meetings that allude to its Community Welfare Component. In recent years, there has been a decrease in participating families due to different circumstances. The program carried out an open innovation challenge, from the Social Prosperity institution, for whom we proposed a project based on participation through brand identity and educational recreation spaces, Página 2 de 6 where it is stated that the participants are in the meetings, learning in a didactic and interactive way.