Informe final práctica profesional Banco de Bogotá

Abstract

This writing has the purpose of exposing an improvement plan or a new perspective in the direction of Digital Allies of Banco de Bogotá, where I was able to put into practice what acquired in my professional career, and at the same time, obtain new knowledge and tools mainly in the finance area; Digital allies is a new business that proposes different types of credit in which a user can access through of the allies are linked to the bank, in this way, the bank is the intermediary offering their financial product, which in this case is a loan, while the client and the company are directly benefited. That said, I propose a platform in which that the different allies from different industries such as beauty, health, education etc This initiative can generate greater growth in business that are held in the area, which are: Crediconvenio (loans of free destination), Cards of Credit (Means of payment that allows you to make purchases through the allies that the area has) and CeroPay (known as buy now and pay later in installments without interest), in addition to that will promote the increase in these businesses, the presence of micro allies that have agreement with the Bank will be much greater, since customers interested in acquiring a product of the bank's allies through a credit such as those mentioned above, may do so through companies that are not well known in the market and that time, may have a position in the market.