Plan de Mejora para la empresa Almacenes Paraíso S.A BIC.

Abstract

The following work aims to design an improvement plan in the marketing area for the company Almacenes Paraiso S.A BIC, proposing specific initiatives to optimize the company's digital marketing activities. The company's website requires improvements in terms of its structure, navigability, loading speed and content. It is proposed to update it to make it more friendly, informative and to allow online purchases. By optimizing the content of the site for the main search engines, the company will be able to improve its organic visibility and attract more qualified organic traffic. The implementation of these digital marketing initiatives will allow Almacenes Paraíso S.A. BIC strengthens your online presence, expands your reach, improves your relationship with current and potential customers, and generates more sales. Success will depend on the concrete execution, monitoring and measurement of results of each of these strategies. Digital marketing has become a crucial element for the success of retail companies. With changes in consumer shopping habits, physical stores must take advantage of digital platforms to reach customers effectively.