Implementación de un plan estratégico de marketing digital para la empresa transportes de carga H.S S.A.S

Abstract

The main objective of this project is to design and implement a digital marketing plan for the company Transporte de Carga HS SAS with the aim of positioning itself in the market, increasing its income and strengthening the relationship with customers. Initially, necessary and compelling data and information were collected that would allow knowing the current state of the company after the marketing plan was proposed and socialized with the owner of the company to finally proceed with the implementation taking into account the established objectives and goals. to fulfill On the other hand, we wanted to verify compliance with said implementation through KPI indicators that make it easier to analyze and compare its previous vs. current status.