Estudio de caso: superreal, empresa de servicios de consultoría y operaciones en el metaverso.

Abstract

Since the covid-19 pandemic began in 2020, the race against time to adapt business forms to non-physical methods began and allowed the population to explore forms of communication and use them for purposes that were not part of their main goal. This is how digital media raised a new way of seeing business and the way in which companies reach their target audience. The metaverse is a digital world that has arrived to position itself as the new web, with features that go one step further than the current internet with tools such as virtual reality and blockchain that open the way to a new lifestyle. However, with this new digital world comes the challenge of adaptation for companies that want to remain current in the way of contacting their users, which is why consulting companies on how to bring business models to the metaverse take on importance and They become one of the most crucial areas on the way to the success of companies and business method in the new digital world.