Estudio De Caso: Inversiones Layton Lopez Y CIA S EN C
Fecha
2023-06-20Registro en:
Peñaloza Albarracín, D. F. y Laiton Daza, L. J. (2023). Instructivo para autoarchivo de tesis y Trabajos de Grado [Estudio De Caso: Inversiones Layton Lopez Y CIA S EN C]. Universidad Santo Tomás, Bucaramanga, Colombia
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Laiton Daza, Laura Jimena
Peñaloza Albarracín, Diego Fernel
Institución
Resumen
This case study analyzes five fundamental areas within any company, in this opportunity for the
company Inversiones Layton Lopez Y CIA S EN C, the areas of Marketing, Finance, Negotiation,
Management and Projects, and once identified the problems of the area of greatest impact within
the organization, an improvement strategy is proposed in which the objective, activities,
responsible and necessary indicators for control are included. In this way, it is concluded that for
the company to have a good performance in all areas, there must be harmony between planning,
execution and control in the activities, in order to achieve objectives and improve productivity,
profitability, effectiveness and efficiency.