Estudio De Caso: Inversiones Layton Lopez Y CIA S EN C

Abstract

This case study analyzes five fundamental areas within any company, in this opportunity for the company Inversiones Layton Lopez Y CIA S EN C, the areas of Marketing, Finance, Negotiation, Management and Projects, and once identified the problems of the area of greatest impact within the organization, an improvement strategy is proposed in which the objective, activities, responsible and necessary indicators for control are included. In this way, it is concluded that for the company to have a good performance in all areas, there must be harmony between planning, execution and control in the activities, in order to achieve objectives and improve productivity, profitability, effectiveness and efficiency.