Propuesta Modelo de Transformación Digital para Procesos de Servicio al Cliente en el Área de Comercialización Caso “Facompany S.A.S”

Abstract

Digital transformation is known as the application of digital technologies in any process, product or service in order to improve quality, add value to the customer and significantly reduce risks. This can be of great help to any area of a company changing mainly the way in which it is operating, likewise proposes a cultural change in which companies are constantly challenging themselves with the implementation of new technologies, thus raising their knowledge compared to their competitors. Incorporating the use of new technologies generates great advantages over its competition, these are intended to increase the efficiency of any process within an organization, contribute to the support of teamwork, causes a high capacity for quick responses within the environment, offers data analysis capabilities in order to have new business opportunities, supports the acquisition of new knowledge, etc.. With the aforementioned, digital transformation is no longer considered as an option but as a necessity to stay in the market. According to the above, this paper aims to provide a digital transformation in the company FACOMPANY SAS located in the city of Bogota dedicated to the design, construction and maintenance of civil, industrial and environmental infrastructure works. For this purpose, this paper focuses on proposing a proposal that allows them to implement a digital transformation in the company FACOMPANY SAS.