Informe final de la práctica empresarial en Zanna Salud SAS

Abstract

This report details the work performance during my internship at Zanna Salud SAS, where I held the position of expansion assistant. Throughout the period, different projects were carried out, which are described below: the execution of a plan to introduce the brand in the US market, the launch of a new product in the Andean Region and a Crowdfunding campaign for social purposes. These projects were aimed at boosting the company's economic growth and strengthening its presence and recognition at a global level, providing technology and health services both nationally and internationally. During my internship, I performed tasks and responsibilities related to my career in international business, focused on the area of international marketing. All planned activities were successfully carried out, which allowed me to acquire valuable knowledge and contributed to the achievement of the objectives established in the training program. This process was fundamental for my future professional success as an international negotiator.