Mejora de la estrategia de gestión de marca del proyecto social Regale Una Vida de la Fundación Cardioinfantil.

Abstract

The project aims to improve the brand management strategy of the social project "Regale Una Vida" by the Cardioinfantil Foundation. It focuses on using graphic design and brand management to effectively convey messages through visual elements. Additionally, the importance of digital networks and media is highlighted in order to promote the project and raise more funds to help children with cardiovascular problems from low-income backgrounds. The overall objective is to increase visibility on Instagram, Facebook, and the website. The need to create a consistent and appealing visual identity, align graphic design with brand management strategy, and effectively utilize the website and media channels is emphasized. In conclusion, the project seeks to use graphic design as a fundamental tool to convey effective messages in social and business projects.