Plan de mejora, propuesta de e commerce Madiautos SAS

Abstract

The following work presents the development of the internship at Madiautos SAS, as well as the proposal for improvement that the company wants to offer in terms of a much more structured E-commerce model, according to the needs evidenced as an intern in the Hyundai brand specifically. Currently Madiautos has one of the largest dealerships specialized in the commercialization of Hyundai vehicles in the country, located in the Niza and Morato neighborhoods of Bogota (Hyundai Madiautos, 2022).

Throughout the practices, there is evidence of low sales (May profit report), sales of only 14 units per month, difficult access to new market niches and the possibility of creating a strategy to improve market positioning. This is why we propose the design of an e-commerce model for the company. E-commerce is revolutionizing the way we shop and interact with brands thanks to its benefits such as time savings, access to exclusive promotions and automatic payments. A very effective alternative to achieve greater user loyalty.Future trends.