El neuromarketing aplicado en empresas y la recepción de los consumidores

Abstract

Neuromarketing is a tool that has gained great validity in the last 2 decades for which it has generated importance, which cannot be ignored, as it is to mention how it has gained strength has been developed with experiments, practices and scientific verifications that have confirmed how marketing is fundamental when generating aspects such as brand recall in consumers, this being an arduous job due to studies, their proper clothing and a great research process; Which in the end shows results according to how the consumer behaves depending on unconsciously making decisions, and if this great tendency is applied in the correct way, strong results are obtained as opposed to having certain control of the mind