Características graficas del color en la elaboración de propuestas creativas.

Abstract

Color has been covered from many perspectives throughout history, however, there are few studies that focus on its qualities for creation. From this perspective, this study takes the graphic characteristics of color to establish how they can be used effectively. more suitable for creative proposals, managing to enhance your message from color. For this, color is considered as a sign, its relationship with the intertext, its role as a plastic sign in the image and its active capacity within it. Several images analyzes were taken into account, as well as different texts that

approach color from different perspectives, thus achieving a holistic and critical look from the graphics for the creation of images. Finally, the existence of the transversality of color is proposed where its plastic and semic qualities converge for the creation of new ideas.