Diseño de una propuesta de medios digitales para el mejoramiento de la presencia digital de la aplicación JUGALISTA

Abstract

The "Jugalista" application is an innovative mobile platform designed to connect sports enthusiasts and allow them to find, organize, and join local sports matches and events. This digital media study analyzes the key aspects of the touchpoints where people can encounter Jugalista in the market, from its presence on social media, website, and app to the action plan for increasing its presence on these channels.