Guía de Una Fintech: El Paso A Paso Para Desarrollar una Startup Enfocada Para El Mercadeo y Desarrollo Empresarial del Agro Colombiano

dc.contributorEspinosa Buitrago, Monica
dc.contributorGaona García, Elvis Eduardo
dc.contributorhttps://orcid.org/0000-0003-0446-5502
dc.contributorhttps://scholar.google.com/citations?hl=es&user=-VX8bMEAAAAJ
dc.contributorhttps://scholar.google.com/citations?hl=es&user=0wCcJNYAAAAJ
dc.contributorhttps://scienti.minciencias.gov.co/cvlac/visualizador/generarCurriculoCv.do?cod_rh=0001680432
dc.contributorUniversidad Santo Tomas
dc.contributorUniversidad Santo Tomás
dc.creatorCárdenas Bohórquez, Sara Juliana
dc.date.accessioned2023-07-04T15:28:50Z
dc.date.accessioned2023-09-06T12:12:25Z
dc.date.available2023-07-04T15:28:50Z
dc.date.available2023-09-06T12:12:25Z
dc.date.created2023-07-04T15:28:50Z
dc.date.issued2023-07-02
dc.identifierCárdenas Bohórquez, S J. (2022). Guía De Una Fintech: El Paso A Paso Para Desarrollar una Startup Enfocada Para El Mercadeo y Desarrollo Empresarial del Agro Colombiano. [Trabajo de Grado, Universidad Santo Tomás]. Repositorio Institucional.
dc.identifierhttp://hdl.handle.net/11634/50981
dc.identifierreponame:Repositorio Institucional Universidad Santo Tomás
dc.identifierinstname:Universidad Santo Tomás
dc.identifierrepourl:https://repository.usta.edu.co
dc.identifier.urihttps://repositorioslatinoamericanos.uchile.cl/handle/2250/8679339
dc.description.abstractThis postgraduate degree project Specialization in technology information communication service management belonging to the Santo Tomás University aims to propose and build a guide on how to develop an emerging company (startup) focused on FinTech for marketing and business development of Colombian agriculture. To achieve the aforementioned objective, the following development path was sought: to establish the marketing and development needs of the Colombian agro-industrial sector to determine the requirements regarding the solution to be proposed, determine the technological and regulatory needs for the development of a FinTech in Colombia to evaluate the viability of the solution, design a business model aimed at the guide to positively impact the Colombian agricultural sector and finally implement the guide of a FinTech framed in the proposed business model describing the technological requirements. Regarding the outstanding results, once the proposed research route was executed, it was possible to build, define and develop the FinTech guide, with which the guide defines each of its stages as well as the scope of the project, the model was built from the ideation of the solution and the analysis of technical alternatives studied, finally, it was possible to establish the digital transformation process and the legal and contracting aspects.
dc.languagespa
dc.publisherUniversidad Santo Tomás
dc.publisherEspecialización Gestión de Servicios de Tecnologías de la Información
dc.publisherFacultad de Ingeniería de Telecomunicaciones
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dc.rightshttp://creativecommons.org/licenses/by-nc-nd/2.5/co/
dc.rightsAbierto (Texto Completo)
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rightshttp://purl.org/coar/access_right/c_abf2
dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombia
dc.titleGuía de Una Fintech: El Paso A Paso Para Desarrollar una Startup Enfocada Para El Mercadeo y Desarrollo Empresarial del Agro Colombiano
dc.typebachelor thesis


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