bachelor thesis
Guía de Una Fintech: El Paso A Paso Para Desarrollar una Startup Enfocada Para El Mercadeo y Desarrollo Empresarial del Agro Colombiano
Fecha
2023-07-02Registro en:
Cárdenas Bohórquez, S J. (2022). Guía De Una Fintech: El Paso A Paso Para Desarrollar una Startup Enfocada Para El Mercadeo y Desarrollo Empresarial del Agro Colombiano. [Trabajo de Grado, Universidad Santo Tomás]. Repositorio Institucional.
reponame:Repositorio Institucional Universidad Santo Tomás
instname:Universidad Santo Tomás
Autor
Cárdenas Bohórquez, Sara Juliana
Institución
Resumen
This postgraduate degree project Specialization in technology information communication service management belonging to the Santo Tomás University aims to propose and build a guide on how to develop an emerging company (startup) focused on FinTech for marketing and business development of Colombian agriculture.
To achieve the aforementioned objective, the following development path was sought: to establish the marketing and development needs of the Colombian agro-industrial sector to determine the requirements regarding the solution to be proposed, determine the technological and regulatory needs for the development of a FinTech in Colombia to evaluate the viability of the solution, design a business model aimed at the guide to positively impact the Colombian agricultural sector and finally implement the guide of a FinTech framed in the proposed business model describing the technological requirements.
Regarding the outstanding results, once the proposed research route was executed, it was possible to build, define and develop the FinTech guide, with which the guide defines each of its stages as well as the scope of the project, the model was built from the ideation of the solution and the analysis of technical alternatives studied, finally, it was possible to establish the digital transformation process and the legal and contracting aspects.