Buenas prácticas para el posicionamiento de los programas de posgrado Multicampus a través de los micrositios

Abstract

This paper, was prepared by the Postgraduate Unit at Santo Tomás main campus and aims to contribute for the construction and updating of the web page of the postgraduate programs at the university in the the Multicampus university system at Santo Tomas.

This paper has three parts: the first part presents a context of the information that currently rests on the web page of the postgraduate programs of the Bogotá Headquarters, which includes the Long Distance and Learning faculty DUAD, and the relevant aspects of the other USTA branches ; in the second part presents, the good practices for updating and homogenizing these are exposed; Finally in the third part, are additional recommendations are made whose implementation depends on the needs of each postgraduate program.

It is worth mentioning that this work was carried out based on the review of the microsites of the USTA and other higher education institutions peers to it.