bachelor thesis
La influencia de la responsabilidad social empresarial sobre la audiencia accionista de Ecopetrol S.A
Fecha
2023-07-07Registro en:
Pizarro Rocha, Y. F. (2023). La influencia de la responsabilidad social empresarial sobre la audiencia accionista de Ecopetrol S.A. [Trabajo de Grado, Universidad Santo Tomás]. Repositorio Institucional.
instname:Universidad Santo Tomás
Autor
Pizarro Rocha, Yitzack Felipe
Institución
Resumen
This monographic thesis exposes theoretically, methodologically and conceptually, the way in which Corporate Social Responsibility affects the shareholder audience of a company, as it is in this case, Ecopetrol. The research is developed through the analysis of the communicative impact that the contents issued by the company have on its audiences of interest, understood as the company's audience. For this purpose, first a theoretical definition of each important concept within the research is made, then a description of the company's communication ecosystem is made, and finally through an audience analysis, to recognize the way in which Ecopetrol's contents impact at a communicative level, the audience made up of potential investors.