Trabalho de Conclusão de Curso de Graduação
Comunicação turística: análise da divulgação dos atrativos turísticos do Município de Toropi/RS
Fecha
2023-07-13Registro en:
PRUNZEL, E. G. Comunicação turística: análise da divulgação dos atrativos turísticos do Município de Toropi/RS. 2023. 41 p. Trabalho de Conclusão de Curso de Graduação em Gestão de Turismo - Universidade Federal de Santa Maria, Santa Maria, RS, 2023.
Autor
Prunzel, Erica Gelocha
Institución
Resumen
Tourism communication is an important element in the aspects that involve the good
dissemination of a tourist destination. The organization of a planned, structured, continuous
communication for a tourism product is crucial for greater visibility of the mix of attractions of
a locality. In this sense, the present work consists of analyzing the importance of tourist
communication in the dissemination of the attractions of the municipality of Toropi/RS, a
municipality located in the central region of the state of Rio Grande do Sul. The adopted
methodology was qualitative, starting from a bibliographic review, in the second stage an on site visit to the tourist attractions of the municipality; in the third stage, the application of a
questionnaire via the google forms platform to the municipality's community; in the fourth
stage, an interview was carried out with representatives of the municipality's tourism
department and subsequent analysis of the information. As a result, in relation to the
dissemination of the attractions of the municipality of Toropi/RS, it was verified that some
communication strategies are used, however it is perceived the need to expand them in relation
to the dissemination of local tourist attractions; improvement of tourist signs; greater incentive
of public policies for the promotion of local tourism.