Dissertação
Universidade irradiada: uma proposta para divulgação de universidades públicas em rádios comunitárias
Fecha
2023-03-30Autor
Scherer, Mateus
Institución
Resumen
This research starts from the context of dissemination of public higher education and aims to
enhance community radios as agents of dissemination of public universities. The proposal
considers community radios as devices for mobilizing the communities in which they are
inserted. The methodology used in the research is of quantitative and qualitative basis, and the
quantitative one was applied through a questionnaire to a sampling of students of the third year
of high school from four cities in the microregion of Frederico Westphalen/RS and the
qualitative one occurred through semi-structured interviews with managers and communicators
of community radios of the same cities. The sampling used was chosen through the method The
analysis of the quantitative data collected in the research was carried out through descriptive,
factor analysis, ANOVA and t-test and the analysis of the qualitative data was carried out
through the content analysis technique. Through the analyses it was possible to carry out a
survey of data from the audience of community radios, such as age group, day shift and
programming style with a higher audience. From these data it was possible to develop a program
proposal to insert and disseminate Public Universities in Community Radios.