Dissertação
Entre o empoderamento e a precariedade: o empreendedorismo feminino no setor de vendas diretas de cosméticos
Fecha
2023-01-31Autor
Silva, Mayco Lima da
Institución
Resumen
After the year 1970 a variety of transformations have occurred in our society and in the labor
world that have marked the beginning of the flexible period of capitalist accumulation. Those
transformations represent a significant increase of labor precarity throughout the labor
flexibilization process. This process was accompanied by the increase of the services sector and
by the increase of female participation at the labor force. In this context, entrepreneurship
spreads as an alternative. From the work of cosmetics resellers of Mary Kay’s company that
lives in Rio Grande do Sul and also from the management literature, the present research
analyzes the relation between entrepreneurship, flexibility and informality. The aim is to
comprehend in what level the female entrepreneurship inserts itself at the frontier between the
empowerment and/or precarity, and analyze the reproduction of inequalities and/or possibilities
of emancipation of this type of labor. From the interviews and the documentary research, the
present work aims to comprehend the aspects of the Mary Kay’s consultants work, by
investigating its self-definition as female entrepreneurship. The work analyzes how
entrepreneurship and the spaces it occupies configures the reproduction of gender inequalities
and/or female emancipation.